The natural products industry is moving at a rapid pace, and there is no better place to see what the future of clean label holds than the Natural Products Expo West 2026. Considered by many to be the “Super Bowl” of the world of consumer packaged goods (CPG), this event is a necessity for retailers and product manufacturers who want to be at the forefront of consumer trends.
At Shafi Gluco Chem, we are already gearing up to exhibit our most recent developments in sustainable plant-based sweeteners and proteins. In the articles, we have listed everything you need to know for the 2026 event below, as well as where you can find us in the thick of the event:
Essential Event Details: Natural Products Expo West 2026 Dates and Location
Planning your trip early is critical, as Anaheim becomes the global center of the health and wellness industry during this week.
| Feature | Details |
| Event Name | Natural Products Expo West 2026 |
| Trade Show Dates | March 4th – 6th, 2026 |
| Education & Events | Starting March 3rd, 2026 |
| Venue | Anaheim Convention Center |
| Address | 800 W Katella Ave, Anaheim, CA 92802, USA |
| Shafi Gluco Chem Booth | Booth #1969 |
How Many People Attend Natural Products Expo West?
One of the most common questions from first-time exhibitors and visitors is: How many people attend Natural Products Expo West?
The scale of this event is truly unparalleled. In 2025, the expo saw a massive resurgence with over 64,000 attendees and more than 3,000 exhibiting brands. For 2026, industry analysts project attendance could climb toward 70,000 participants, as global interest in functional foods, sugar reduction, and sustainable proteins continues to soar.
The crowd is composed of a high-intent mix of:
- Qualified Buyers: Retailers from Whole Foods, Amazon, Target, and Walmart.
- R&D Professionals: Formulators looking for the next generation of clean-label ingredients.
- Investors: Venture capitalists searching for the next “disruptor” brand.
- Media & Influencers: Shaping the narrative of what consumers will buy in 2027.
Meet Shafi Gluco Chem at Booth #1969
For over two decades, Shafi Gluco Chem has been a pioneer in the production of rice and tapioca-based ingredients. This year, we are bringing our most innovative solutions to our booth.
Why Visit Us?
As the world’s leading manufacturer of natural sweeteners and proteins, our mission is to simplify your label while enhancing your product’s functionality. At our booth, we will be highlighting:
- Oryzalow and Tapilow Syrups: Our flagship low-sugar innovations that provide up to 70% less sugar while maintaining the texture and humectancy of traditional glucose.
- Organic Rice Proteins: High-purity, hypoallergenic protein concentrates (up to 80%) perfect for vegan and infant nutrition.
- Clean-Label Sweeteners: Non-GMO, allergen-free rice and tapioca syrups that offer transparency from the field to the final product.
Expert Insight: “Consumers in 2026 are looking past the ‘Organic’ seal; they want to know about traceability. At Shafi, our biomass-powered production and sustainable sourcing ensure your ingredients are as ethical as they are functional.”
How We Compare to the Competition
When looking at industry leaders like New Hope Network or USDA Trade Reports, most blogs provide generic dates but fail to offer the manufacturer’s perspective.
Our 2026 guide is designed to provide actionable value. We aren’t just listing the event; we are inviting you to a technical consultation. While other booths might focus on finished snacks, we focus on the core ingredients that determine your product’s success on the shelf.
Secure Your Competitive Edge: Book a Meeting
The Expo West floor is massive, and with 65,000+ people, schedules fill up months in advance. To ensure you have dedicated time with our technical team to discuss sugar reduction or protein fortification, we encourage you to book a slot now.
Would you like me to send you our “2026 Product Specification Guide” or help you schedule a direct meeting with our R&D team at Booth #1969?
[Click Here to Book Your Meeting]
FAQs
1. What Are the Official Natural Products Expo West 2026 Dates?
A: The main trade show floor is open from March 4th to 6th, 2026. However, educational seminars and the “Fresh Ideas” organic marketplace typically begin on March 3rd.
2. Can the General Public Attend Expo West?
A: Yes, anyone can attend. Attendance depends on individual interest.
3. Where Is Shafi Gluco Chem Located at the 2026 Show?
A: You can find us at Booth #1969 in the Anaheim Convention Center. We recommend marking us on your mobile app early!
4. Why Is Attendance So High at Expo West?
A: It is the largest gathering of the natural and organic CPG community in the world. It’s where global trends are set and where major retail contracts are signed.
5. Where Is Expo West Held?
A: The Anaheim Convention Center in California. It’s right across from Disneyland, so traffic is always a factor.
6. Who Exhibits at Expo West?
A: Over 3,000 brands, ranging from giant CPG companies to new startups and ingredient suppliers like us.
