Let’s be honest: trade show season is exhausting. The flights, the hotel bookings, the miles of walking, it’s a lot. But if you are in the food and beverage industry, you know there is one week on the calendar you simply cannot skip.
Natural Products Expo West 2026 is coming up.
It’s the one time of year when the entire industry gathers in a single zip code. It’s where “just an idea” turns into a purchase order, and where you find the ingredient that finally solves that formulation headache you’ve had for months.
At Shafi Gluco Chem, we’ve been preparing for this for a long time. We aren’t just going to Anaheim to hand out business cards; we are going to solve problems. Specifically, your supply chain and sweetener problems.
If you are planning your trip, here is the no-nonsense rundown of what you need to know, plus a few tips most guides leave out.
The Planning: Get These in Your Calendar
First, let’s handle the basics so you can get your travel arrangements in order.
1. What is Natural Products Expo West?
If you are new to the scene, think of it as the Super Bowl of the organic and natural products world. It’s a massive gathering of suppliers (like us), brands, investors, and buyers. If it’s clean, green, or organic, it’s here.
2. Where is Natural Products Expo West?
It’s back at the Anaheim Convention Center in California.
Address: 800 W Katella Ave, Anaheim, CA 92802, USA.
3. When is Natural Products Expo West?
The event spans a few days, but the main trade show floor, where the real business happens, is open from March 4th to March 6th, 2026.
The Natural Products Expo West Schedule
- March 4 (Wednesday): Floor opens. (Pro tip: This is usually the highest energy day. Hit your “must-see” booths first.
- March 5 (Thursday): Full trade show day.
- March 6 (Friday): Final day. Things wrap up in the afternoon, so don’t leave critical meetings for Friday at 3 PM!
Why This Year Is Different (The “Clean” Shift)
We’ve analyzed the market, and 2026 isn’t just about “natural” anymore. That word has lost its meaning. The new focus is transparency.
Consumers are flipping the package over. They don’t just want to know if it’s sweet; they want to know what makes it sweet.
This is exactly why we are excited about Booth 1969.
While others are still pushing generic additives, we are doubling down on:
- Rice & Tapioca Syrups: The cleanest alternatives to corn syrup. They provide the texture you need without the “processed” label consumers hate.
- Rice Proteins: Plant-based is maturing. It’s no longer enough to be vegan; it has to be hypoallergenic and soluble. Our rice proteins tick those boxes.
- Traceability: We don’t just buy ingredients; we work with the farmers.
Real Talk: Why Visit Booth 1969?
There are thousands of booths. We get it. Why stop by ours?
You likely have a formulation challenge right now. Maybe your current sweetener is masking your flavor profile. Maybe your supply chain is inconsistent (we all remember the last few years).
At Booth 1969, you won’t just get a sales pitch. You’ll meet the Shafi Gluco Chem experts who understand the science behind the specs.
- Taste our syrups. See the clarity and viscosity for yourself.
- Talk supply chain. We ship globally and understand the logistics of getting the product to your facility on time.
- Find a solution. Bring us your specs. Let’s see if we can match or beat them.
Let’s Lock It In
Don’t leave your Expo experience to chance. If you want to talk about Rice Syrups, Tapioca, or Rice Proteins, let’s get some time on the books now so you aren’t fighting the crowds later.
We are at Booth 1969. We’d love to see you there.
[Click Here to Book Your Meeting Slot with Shafi Gluco Chem]
Safe travels to California!
FAQs
1. How Many People Attend Natural Products Expo West?
A: The 44th edition of Expo West brought over 64,000 attendees from the health and nutrition communities, and in 2026 it is expected to somewhat exceed that bracket.
2. What Is Natural Products Expo West?
A: Natural Products Expo West 2026 is one of the largest events in the natural food industry, with more than 60,000 attendees and 1,550 exhibitors. No organic food/ beverage business should miss this opportunity to showcase its latest innovations shaping the future.
3. When Is Natural Products Expo West in 2026?
A: Natural Products Expo West 2026 is scheduled for March 3rd to 6th, 2026, at the Anaheim Convention Center in Anaheim, California.
4. Where Is Natural Products Expo West?
A: It will be heldat the Anaheim Convention Center in Anaheim, California.
